A micro-argument erupted yesterday in my corner of the room at work. A writer who sits in front of me was filing a story, and perhaps it was a verbal thought, but he asked my immediate area, “When you use Google as a verb, is it capitalized?”
I gave it about 8.3 seconds of contemplation, and, just as others were chiming in, said, “No, not as a verb.”
I was drowned out by our managing editor, who said something to the effect of, “Yes, it’s a trademark, so of course you cap it.”
Here’s a brief summary of the conversation that ensued:
Me: “Yes, but when it’s made into a verb, it’s no longer a trademark. It’s become synonymous with search for.”
Man. Ed.: “But when people use it, they’re referring specifically to the search engine on Google.com.”
Me: “I’d guess that that’s what they mean a percentage of the time equal to how many people use Google versus other, lesser search engines.”
Man Ed: “No, if someone mentions Goolging something, you wouldn’t go to Yahoo.com and enter it.”
Me: “You might. But that’s beside the point. The speaker’s intent is for you to go to the internet [an interesting imperative in and of itself], visit a search engine, and search the internet for whatever it is they’re talking about.”
Man. Ed.: “It’s just absurd to think that’s it’s anything other than the trademarked term.”
I’m happy to say that our senior copy editor and the copy chief agreed with me. Wired.com may not be entirely consistent in this (we strive!), but in general, when a source uses google to mean search for, we lowercase it.
Some might (and have) argued that, because AP doesn’t weigh in on this specific example, we should follow similar examples, Xerox being the most noteworthy. But to my mind, this is a perfect example of a case where, because we copy editors are the arbiters of house style, we can do what we decide is best even if it flies in the face of the sacred AP Stylebook. Therefore, in quoted matter, I would lowercase xerox when used to mean make a copy. In prose, I would change to say copy or make a copy.
If google as a verb comes up in the prose of one of our writers, we should similarly replace it with search or search for.